How Email Capturing Can Help You Build a Highly Engaged Audience

 

Email Capturing is the process of collecting a visitor's email address when they visit your website. This allows you to establish a targeted email list of potential customers, and can be an integral part of your marketing campaigns and sales strategies.

There are many ways to get a visitor's email, and implementing the right techniques will help increase your conversion rates. Here are some of the best email capture strategies to help you build a highly engaged audience:

Info bars

These are small, often interactive, bars that appear at the top of a webpage and contain a space for visitors to enter their email addresses to subscribe to your newsletter or other information material. They're a great way to collect email addresses without cluttering your site with unnecessary content.

One-touch newsletter subscription buttons for mobile displays are another great way to increase your newsletter signups. These buttons open your visitor's email client, and a second tap sends them an email that subscribes them to your newsletter.

Pop-ups are a popular email capture method, but they can be annoying to visitors who don't want to be interrupted by your form. Try using pop-ups sparingly and strategically to boost your conversion rate. Wait at least seven seconds or until shoppers have scrolled 30% of the page before displaying them, and don't display them too often -- this can make visitors feel like they're being rushed to sign up for an offer they're not interested in.

Your Audience

Personalized messaging helps you turn visitors into subscribers and create a lasting connection with your audience. If you use advanced behavioral segmentation strategies, you can tailor your emails and offers to specific users based on their browsing habits. This approach can generate more leads and improve your submit rate significantly.

Segmenting your audience can also lead to improved revenue. For example, if you're running an ad campaign, you may want to target ad blockers and incognito browsers more aggressively. This strategy can help you maximize your ad spend, and also get more ad-blocking visitors to sign up for your newsletter.

You can do this by using behavioral triggers to automatically show your CTAs to a visitor when they reach certain pages on your site. For example, if a visitor visits a category page on your site, you can place an email capturing lightbox in that area to promote a coupon for first-time activewear purchases.

This is a smart strategy that works, and it's one that's gaining popularity as more and more companies realize the benefits of targeting their marketing to specific users. This means that you can personalize your marketing message to each person who signs up, so you can better engage them and deliver the right content at the right time.

For example, a recent customer campaign we ran with Frank and Oak generated 25,475 leads with a 9.35% submission rate by triggering a message to users who didn't submit their details at the start of their first or second session, then showing them a floating button reminder later in their journey.