Top 5 Pop Ups Design Principles

Pop Ups are a great way to increase conversions, drive traffic to specific pages, and even get email subscribers. However, if you want to increase your pop up's effectiveness, it's crucial to follow the right design principles.

One of the most important aspects of a pop up's design is its placement. There are many different positions that a pop up can appear, each with its own implications.

Colors

Colors are a powerful tool that can elicit a specific set of emotions and responses in your audience. Whether you’re designing a website, product packaging for candles or a pop up, the colors you choose can help you convey your brand’s personality.

The right color combinations can significantly impact your conversion rate, so make sure you’re using them wisely. Select colors that evoke trust and confidence in your brand.

It’s also important to remember that humans process images much faster than text. That’s why a strong visual will help you get more clicks and conversions from your pop ups.

Another good way to get people’s attention is to use contrasting colors for your pop ups design. This will make the most important element of your pop up stand out.

Microcopy

Microcopy is the mini informative text on pop-ups, forms, search prompts, buttons, and anything else that helps your users navigate through your site or app. These tiny words tell your users what to do, help them with their issues, and inform them about your brand.

Good microcopy should be conversational and charming in a way that connects with your user's emotions. It should also communicate your brand's personality and values.

A common mistake with microcopy is that it doesn't address user concerns at the right time, especially when users are feeling confused or unsure about their actions. It's essential that you provide clarity and ensure that users understand what they are doing and why before they start to doubt their choices or experience any confusion.

Another common mistake is that microcopy doesn't stray far from the brand's voice and tone. This can make your copy feel stale and sterile, especially when it's used in parts of the user journey where it's more important to maintain clarity and reassurance.

Mobile Optimization

With mobile browsing overtaking desktop browsing, it’s time to optimize your website for the device they’re on. This can mean anything from reworking your website’s design to optimizing your pop ups for mobile.

Mobile optimized websites are more likely to attract and convert customers. The main reason is that they offer a seamless user experience across multiple devices.

Google’s guidelines do not prohibit you from displaying popups on mobile sites that don’t take up too much screen space. However, you should avoid obstructive or poorly designed elements that can cause a negative user experience.

Another important consideration for mobile popups is limiting the information you ask for. This is because mobile keyboards are smaller and typing is more difficult, making it harder for a user to enter their details.

You also want to ensure that your CTA button is large enough and easy for a thumb to click. This can help increase conversions and reduce cart abandonment.

CTA Button

The CTA button is one of the most important elements of your pop ups design. It tells visitors what you want them to do and reinforces your value proposition.

A good CTA should be clear and easy to read. It should also stand out from the rest of the content in your popup window.

Another thing to keep in mind is that the CTA button shouldn’t interrupt the visitor while they’re browsing your website. If it does, they will likely close the popup without reading the content and will think that you are interrupting their experience.

This is why it’s important to use color in your pop ups. Matching the color scheme of your site makes your popup less intrusive, and it will be easier for visitors to find and click on your CTA button.