Pop ups are a popular website design element that can be used to great effect for your business. Exit intent popups, in particular, can be used to increase leads and conversions on your site. In this blog post, we will explore the benefits of using pop ups on your website, as well as how to create an effective exit intent popup for your business. We will also provide some tips on what to avoid when creating your popup so that you can maximise its effectiveness.
What are pop ups and exit intent popups?
Pop ups websites are a type of advertising that appear as a new window on top of the website you are viewing. They can be used to promote a product or service, or to collect leads for marketing purposes. Exit intent popups are a type of pop up that appears when a user is about to leave your website. They can be used to offer a discount or incentive to stay on your site, or to collect leads before the user leaves.
How do pop ups and exit intent popups benefit businesses?
There are many benefits to using pop ups and exit intent popups on your business website. Pop ups can help capture leads, increase subscribers, and promote special offers or discounts. Exit intent popups can help reduce bounce rates and keep visitors on your site longer. Both types of popups can also be used to drive social media engagement and boost traffic to your website.
The Different Types of Pop Ups and Exit Intent Popups
There are two types of pop-ups: those that appear when you first visit a website, and those that appear when you’re about to leave.
The former are known as welcome mats or entry pop-ups, while the latter are called exit-intent pop-ups.
Welcome mats are typically large and intrusive, and they cover the entire screen. Their purpose is to get your attention and encourage you to sign up for a newsletter or email list.
Exit-intent pop-ups, on the other hand, are smaller and less obtrusive. They only appear when you’re about to leave a website, and they’re designed to get you to stay on the site longer.
Both types of pop-ups can be effective, but exit-intent pop ups websites tend to be more so because they’re not as intrusive and people are more likely to pay attention to them.
How to Implement Pop Ups and Exit Intent Popups on Your Website
There are a few ways to implement pop ups and exit intent popups on your website. One way is to use a plugin like OptinMonster. Another way is to use a service like LeadPages. And finally, you can code it yourself.
If you're using OptinMonster, there's a step by step guide here. If you're using LeadPages, this guide will show you how. And if you're coding it yourself, this tutorial will be helpful.
Exit intent popups are beneficial because they give visitors who are about to leave your site one last chance to subscribe or take advantage of an offer. Pop ups can be used to promote special deals, collect leads, or increase social media followers.
When implementing pop ups and exit intent popups on your website, it's important to make sure they're not intrusive and that they blend in with the rest of your site design. You also want to make sure the content of the popup is relevant to the visitor and that the offer is something they would be interested in.
Case Studies
There are many ways to use pop ups on your website - from simple opt in forms to more complex exit intent popups. But which one is right for your business?
To help you decide, we've put together a collection of case studies from businesses who have used pop ups successfully on their website.
In this case study roundup, you will learn:
- How an online retailer increased newsletter signups by 600% with a welcome mat popup
- How a travel site boosted bookings by 10% with an exit intent popup
- How a B2B service raised its conversion rate by 7% with a simple opt in form
Conclusion
Pop ups are a great way to increase leads and conversions for your business. If used correctly, they can be an effective tool to help you grow your business. Exit intent popups are especially useful in preventing customers from leaving your website without taking action. If you're not using pop ups on your website, you're missing out on a valuable opportunity to increase leads and sales.
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